When you run an SEO company, it’s important to provide ethical seo services to your clients.
Adopting Black-hat SEO tactics is very easy, and you can always achieve results faster, but remember, the day you get caught in any spurious link building or traffic building services.
Most of the SEO providers will promise you that they’ll take your site to the top of Google, Yahoo! Bing and all the major search engines, but you should always be wary of those who promise you results a lot faster than rest of them.
Companies who provide b2b seo services ought to understand that ugly tactics can really hamper the business identity, and credibility of a client; hence, it doesn’t make sense to put so much at stake just for the heck of achieving results faster.
Far worse, clients who outsource SEO projects, fail to understand the impact of short-cuts their SEO providers may try to adopt.
More often than not, the newbies in SEO field don’t understand how to get the job done, and they tend to resort to the unethical tactics, and try to create doorway pages, get links from link-farms, use automated traffic bots, and what not. But, little do they understand that Matt Cutts, and Google aren’t fools out there not to figure out their evil deeds.
So, it’s recommended to concentrate more on on-page SEO, and try to achieve organic SEO results, and even take the help of PPC campaigns, if the need be; but, the bottom-line is that providing ethical SEO services must be the motto of their business, if they really want to make it big in the field of search engine optimization.