24Sep, 2020

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When you are starting a business or when you own an enterprise, one of your primary concerns would be reach. How much outreach does my business have? Is it getting popular enough to target my key demographic? Is it engaging my audience? How many views am I getting on the website? There are frankly so many questions about what is happening, how to proceed forward or what youcan do to improve the growth or accelerate your business.

Marketing and SEO is always a primary contributor to improving accessibility and outreach. And many a times, you may find yourself to be worried about increasing traffic to your blog or website. And as you are aware, targeting and using effective keywords are a significant part of ensuring the SEO optimisation of your blog or website and boost the awareness and scope of your business to new heights.

But if you do not know how to use and operate keyword planners, then this is the right article that you have stumbled upon. This will guide you through how to use the free keyword tool provided by Google i.e. Google Keyword Planner. This is a powerful keyword tool that has many advantages. You can find all you need to know here by following a step by step approach.This informative guide explains to you the whole process of how to go about it.

Step by Step Guide to Using Google Keyword Planner

Accessing Google Keyword Planner is the very first step. To complete this process, you need a Google account first and foremost. At first, it might seem like without running an AdWords campaign, you cannot access the keyword planner, but this is not the truth. You may opt to choose and proceed with an Adwords campaign, but it is important to know that you can create an account for free through the option ‘Experienced with Google Ads’. Some people however, choose to create an Adwords campaign as some essential insights might be blocked unless you opt for an Adwords campaign.

Finding Google Keywords

This keyword tool gives you two options for finding keywords:

1. Find Keywords: This option, as the name suggests, is about receiving inputs about keyword ideas that will help you reach out to a wider range of people and help you promote your products or your services.

2. Get Search Volume and Forecasts: This option gives you insights into the nitty gritty of your keywords like the search volume and past statistics or how they can be performing in the future.

Filtering Results

Once you have entered the necessary information regarding the nature of your business or the type of products or services you provide, the next step is to filter the results of your keywords.

There are usually four categories that you can look for; Location, Date Range, Language, and Search Networks. To effectively filter out your keyword results, you have to be aware of what these four components are.

1. Location: As the name suggests, location here merely refers to the region, area or country to which you are marketing the products or services of your business.
2. Language: The language component refers to the language in which you wish to see the results for your related keywords. Usually, these two options of location and language is by default set to English, but in case your enterprise in located in Spain, then you would have to change the location to Japan and you have the option of selecting Spanish as your language.

• Search Networks: This category gives you the option of selecting whether you want to advertise and market on just Google or if you want to expand to Google’s search partners. These search partners also incorporate other search engines.

1. Date Range: The date range is usually set by default to 12 months, which is recommended by most. So, it is not necessary to stress too much over this aspect.

Analysing Results

The next step is to analyse the keyword results.This has a few parameters that are followed. The first is Keyword by Relevance. Another is the Average Monthly Search. Competition and the Top of Page Bid are also included.

• Keyword by Relevance: When you type in a phrase or enter an URL for which you are looking for keywords then Google will provide you with a list of keywords that is most relevant to what you typed in. This is basically what keyword by relevance signifies.

• Average Monthly Searches: As you could probably deduce from the term itself, this refers to the average of searches that a specific keyword attracts. But since this is just a range it is not sure shot and extremely accurate depiction.

Moreover, you have to keep in mind to be careful of seasonal keywords. For example, in December, there may be a lot of searches relating to the keyword ‘Christmas décor’ and it might attract a large number of searches. But the same keyword might attract less than 100 searches another month. This way, the average might be skewed and not be completely on the point.

• Top of Page Bid: This is one more option through which you can weigh the potential of your keywords. The higher the bid, the more useful will be the traffic insight for your keyword.

• Competition: Here competition is the number of business owners or marketers who are bidding on that particular keyword. This is a useful trend to keep an eye on because it symbolizes the potential of the keyword. The more the people who bid on it, the more are the chances that it attracts customers and helps in outreach.

Choosing the Keyword

This next step is pretty much self-explanatory. Once you are through with all the above-mentioned steps, the last step for you to take would be to start finalising your options and start employing them in your website or blog to boost progress. This is an important step, so make sure to take care and choose carefully to derive the best benefits.

Hopefully, this article has clarified your apprehensions about the process of using this keyword tool. Using keyword techniques can help your business make substantial leaps if you learn to employ them properly and effectively. After going through these points, you will get a clear idea of how to go about the whole thing, right from setting up your account to lastly choosing your keywords. Now all that is left for you to do is start applying what you understand here to your real-life campaigns and take your business to newer heights.