18Jun, 2020

Advanced SEO Strategies That Use Natural Language Processing

The Internet has evolved a lot since its inception. New technologies like Artificial Intelligence and Machine Learning have increased the capabilities of search engines in an unprecedented way. NLP (Natural Language Processing) is one of the linguistic capabilities of AI by which AI can identify letters and words. Other linguistic abilities are NLU (Natural Language Extraction), which summarizes a long text into a paragraph. The […]

15Jun, 2020

How to Recover Lost SEO Traffic and Rankings?

Well,it is a tricky question and often the one that is asked the most. In some instances, a site starts losing its organic traffic and business owners go into panic mode. And the fear is well justified; reduced traffic means slower leads, whichputs the business in trouble. But in most cases, you do not lose it all, and the reasons for the slowdown and lower […]

10Jun, 2020

The Best SEO Tips for Niche Markets

Most goods and services are so unique and uncommon that a fraction of the scale of many of these consumer industries is the future demand. These are known as niche markets, and while catering to these unique audiences has several advantages, it could be difficult if you don’t know how to do it well. The niche market is small, but this can scatter throughout the […]

09Jun, 2020

A Guide to Growing Your Business by Branding Through SEO

Gone are the days when companies needed TV commercials and billboards to increase the visibility of their brands. But with the world getting more data-driven and towards the internet,companies should be mindful of the importance of brand visibility on the internet. Here are a few ways on how to grow your brand visibility and revenues by SEO techniques Build Links Religiously: Unless your website is […]

28May, 2020

How Can SEO Agencies Recover from The Negative Impact of Covid-19 Crisis?

Coronavirus has affected the world in an unprecedented way. Never was a pandemic this widespread and this severe since the bubonic plague 400 years ago. It has affected every walk of life and businesses are the worst affected. People are relying on courier services for eCommerce in India even for getting the essentials delivered to their doorstep – such is the fear of stepping out […]

26May, 2020

SEO vs. Google Ads: Which Approach Is More Effective?

It is a raging debate. Which is a better approach out of the two, SEO or Google Ads? Adwords and SEO are the building blocks of Search Engine Marketing.There are situations where both these aspects should be used in combination. However, both of them can separately be used effectively according to your goal or business plan. Now let us take a look at the differences […]

21May, 2020

How to Protect Your Website from Negative SEO?

The dangers of negative SEO are real and can lead to loss of revenues as well as search visibility. It is possible to destroy a site by aggressively spamming backlinks and also the use of malicious links. Let us first understand what the term “Negative SEO” means: Negative SEO is the practice of implementing black hat SEO on competitors’ websites. It is an unethical effort […]

18May, 2020

The Ultimate List of Reasons Why You Need SEO

In this digital era, the attention span of consumers searching for information has now come down to seconds. Except for a very few enthusiastic and persistent searchers, no one looks beyond the first few searches on search results. According to a recent study, nearly 40 percent of all click-throughs go to the first 3 organic ranked positions and 30 percent of all results on page […]

12May, 2020

What Makes Enterprise SEO and Does Your Site Need It?

Usually, a misconception exists that an Enterprise company is eligible for Enterprise SEO and none other, but this is not true! An enterprise company is usually a sizeable successful corporation featuring in the Fortune list of companies or the Global list of companies. However, one considers a company to be eligible for Enterprise SEO based on the amount of content on the website rather than […]

08May, 2020

Top 5 SEO Tools to Improve Visibility

Visibility is one most important factor that helps a site rank higher. There are a lot of SEO tools that have different functions and it is quite obvious to get confused in selecting the one which improves visibility. So, here are 5 SEO tools to improve visibility: Site Booster This tool publishes the details of your site on all the important platforms present online. Site […]