The world of search engine optimization is one to keep up with. One would lose a lot of precious time testing out what works and what doesn’t, which isn’t ideal for digital marketers and business owners.
With massive changes in SEO in short periods of time, there are bound to be myths circulating on the Internet on strategies that help your website grow.
If you do not want to fall prey to the untested claims, it’s time to pull back the curtains and take a look at five common myths concerning SEO.
Myth 1: A Little More or Little Less Content
Your social media pages may have slightly more or less content than is “ideal,” but the focus should always be directed on the quality of content. Are common questions by users addressed? Will the reader understand what your content is suggesting or describing? The goal should be to keep the users engaged, informed, and the website must be able to resolve their issues.
Myth 2: Social Media Won’t Make a Difference
Social media is a whole new world, and people on it are always on the lookout for the next big thing. Expanding the traffic for your website has never been easier, and all it takes is the user liking, commenting, and sharing your posts to increase the visibility of your business. It also results in backlinks – and we all know SEO cannot do without it. Good backlinks mean your domain ranks higher in the search results. All one has to do is share that blog post or website on the social media pages, and Google considers it a backlink.
Myth 3: The Exact Keywords Are Key
SEO previously revolved around only adding target keywords. The latest algorithm, however, brings up results even with keywords that are not exactly a match. This ensures that the use of keywords doesn’t seem too forced. Google prioritizes user experience, and a dodgy website with keywords that don’t look natural also drives the users away.
Myth 4: Older Websites Do Better
The logic behind this assumption is that older domains have had the advantage of more time to bring in organic traffic. But this is not true, and many newbies perform as well, if not better than the older websites.
Myth 5: A Website Doesn’t Have to Be Mobile-Friendly.
Reaching more people means your website must be designed to work well on smartphones. With the ever-increasing number of people using their smartphones, making a website look good even on the phone has become crucial. In fact, more people now use their phones over their desktops to browse the web. Google also sets optimisation for mobile as a significant factor in ranking higher.
Content Fit for Today
Though it has become increasingly difficult to be updated with the latest SEO strategies, one tip that would work at any given time is ignoring the myths. All one can do in the ever-changing world of SEO is to test new claims and reject outdated ones to stay at the top of the game.