17Jun, 2020

How Has Influencer Marketing Changed During the Covid-19 Pandemic?

In recent years, there has been an explosion of the number of brands going from product-centric to customer-centric. With the rise in social media, brands have employed many techniques to get closer to their customers. Out of this need rose social media influencers. They are users with followers on various platforms who work for brands on a contractual basis. The coronavirus pandemic has forced many […]

15Jun, 2020

How to Recover Lost SEO Traffic and Rankings?

Well,it is a tricky question and often the one that is asked the most. In some instances, a site starts losing its organic traffic and business owners go into panic mode. And the fear is well justified; reduced traffic means slower leads, whichputs the business in trouble. But in most cases, you do not lose it all, and the reasons for the slowdown and lower […]

10Jun, 2020

The Best SEO Tips for Niche Markets

Most goods and services are so unique and uncommon that a fraction of the scale of many of these consumer industries is the future demand. These are known as niche markets, and while catering to these unique audiences has several advantages, it could be difficult if you don’t know how to do it well. The niche market is small, but this can scatter throughout the […]

09Jun, 2020

A Guide to Growing Your Business by Branding Through SEO

Gone are the days when companies needed TV commercials and billboards to increase the visibility of their brands. But with the world getting more data-driven and towards the internet,companies should be mindful of the importance of brand visibility on the internet. Here are a few ways on how to grow your brand visibility and revenues by SEO techniques Build Links Religiously: Unless your website is […]

28May, 2020

How Can SEO Agencies Recover from The Negative Impact of Covid-19 Crisis?

Coronavirus has affected the world in an unprecedented way. Never was a pandemic this widespread and this severe since the bubonic plague 400 years ago. It has affected every walk of life and businesses are the worst affected. People are relying on courier services for eCommerce in India even for getting the essentials delivered to their doorstep – such is the fear of stepping out […]

26May, 2020

SEO vs. Google Ads: Which Approach Is More Effective?

It is a raging debate. Which is a better approach out of the two, SEO or Google Ads? Adwords and SEO are the building blocks of Search Engine Marketing.There are situations where both these aspects should be used in combination. However, both of them can separately be used effectively according to your goal or business plan. Now let us take a look at the differences […]

21May, 2020

How to Protect Your Website from Negative SEO?

The dangers of negative SEO are real and can lead to loss of revenues as well as search visibility. It is possible to destroy a site by aggressively spamming backlinks and also the use of malicious links. Let us first understand what the term “Negative SEO” means: Negative SEO is the practice of implementing black hat SEO on competitors’ websites. It is an unethical effort […]

20May, 2020

5 Web Design Tricks to Grow Your Business Exponentially

Running a business is indeed very taxing where you not only need to be the jack of all the trades but also the master of all as well. Juggling through finance, marketing, operations, and human resourcing, you also need to focus on growing your business and competing in this world of cutthroat competition. And one of the best tools to help you in optimizing your […]

19May, 2020

8 Best Marketing Strategies for Your App

Developing an app is a tough task, but an even tougher task is to market it well. With intense competition in the app market, to make your app stand out from the rest, you need to market it well. Therefore, an effective marketing strategy is required, which will make people want to use your app. Here are some of the strategies that can help you: […]

18May, 2020

The Ultimate List of Reasons Why You Need SEO

In this digital era, the attention span of consumers searching for information has now come down to seconds. Except for a very few enthusiastic and persistent searchers, no one looks beyond the first few searches on search results. According to a recent study, nearly 40 percent of all click-throughs go to the first 3 organic ranked positions and 30 percent of all results on page […]