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Monthly Archives: July 2012

Home / 2012 / July

Qualitative vs Quantitative Market Research

Categories / Business Tags: market research By Om

Focus of all methods of market research can be classified into 2 primary types – qualitative and quantitative. Is one of these approaches actually better than the other? The most obvious question is how a market researcher can get to know when to use a quantitative approach and when to use a qualitative approach to a study. Ascertaining how these are described, evaluating their relative […]

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