26Nov, 2012

Wipro Plans to Focus on Banking Services for 2013

Wipro Technologies confirmed that it’s working on upcoming markets in Latin America, Africa, as well as Asia to expand its refined IT fields for banking services. Suresh Raman, the chief of Banking Sales for Japan, Asia, and Pacific told to press that Wipro would be working on these major regions over the next 3 years. The finance service industry, particularly banking sector is in the […]

Qualitative vs Quantitative Market Research

Focus of all methods of market research can be classified into 2 primary types – qualitative and quantitative. Is one of these approaches actually better than the other? The most obvious question is how a market researcher can get to know when to use a quantitative approach and when to use a qualitative approach to a study. Ascertaining how these are described, evaluating their relative […]